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Insights


Pink Mingo
Dec 17, 20243 min read
Expertise on Demand
Agile and results-orientated, enter the Fractional CMO
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Pink Mingo
Nov 29, 20243 min read
The best B2B holiday campaigns of all time
The B2B brands mastering the art of spreading festive cheer with a professional twist.
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Pink Mingo
Nov 21, 20242 min read
Spotlight on Scotland’s Startup Scene
Scotland’s startup landscape is buzzing, learn why and how to get involved!
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Pink Mingo
Mar 4, 20242 min read
Destination Growth
A powerful strategy will eliminate distractions and accelerate business growth
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Pink Mingo
Jun 29, 20232 min read
Empathy and the client experience
Considering customer pains and gains helps you uncover new revenue streams and at the very least spells out how to best market your brand.
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Pink Mingo
Mar 22, 20234 min read
B Corps and business as a force for good
How to become B Corp accredited, the impact on a company’s performance, and how understanding your brand value is key
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Pink Mingo
Nov 16, 20222 min read
Building a high performance marketing team
This blog takes you through how to start, build and organise a highly effective marketing department. As an on-demand marketing director...
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Pink Mingo
Dec 1, 20214 min read
B2B holiday magic
The holidays are big business for consumer brands but can B2B organisations also put the magic of the season to good use? Absolutely!
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Pink Mingo
Jul 15, 20212 min read
What is on-demand marketing?
On-demand marketing can transform the way an organisation resources their established marketing function or scales an entirely new business.
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Pink Mingo
May 21, 20205 min read
Matchmaking startups and big business
How to build win-win relationships between startups and big business, while avoiding shiny tech syndrome and other pitfalls.
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Pink Mingo
Apr 30, 20202 min read
Communicating in the time of Coronavirus
How to communicate now, what to expect next, and how to keep yourself sane in the in between.
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Pink Mingo
Apr 1, 20203 min read
Advice for bold businesses
How bold businesses are leaning in to learn, communicate and differentiate themselves in the current turmoil.
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Pink Mingo
Sep 2, 20195 min read
Market readiness: Japan
Advice for established brands entering new markets. Like, say, Japan.
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Pink Mingo
Apr 4, 20195 min read
Building an inclusive workplace
A Diversity, Inclusion & Equality Strategy with teeth (and heart) is a cornerstone to an effective and engaging employer brand!
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