Insights

Jan 25
3 min

2024 Trend series: Budgets get creative

Growth will be slow in 2024 and budgets reduced. How can marketing leaders still gain the edge in this economic climate?

Pink Mingo

Jan 10
3 min

2024 Trend series: B2B gets human

In all the hype around AI, algorithms, and metrics, are marketers losing something vitally human from how we engage?

2024 Trend series: Storytelling levels up

Pink Mingo

Jan 4
3 min

2024 Trend series: Storytelling levels up

Storytelling is the strategic use of narratives to connect emotionally to your audience. It's been around forever and will be big in 2024.

2024 Trend series: Practical AI adoption

Pink Mingo

Dec 8, 2023
2 min

2024 Trend series: Practical AI adoption

AI is the biggest thing to hit marketing since the internet. But where to start? Try here!

Pink Mingo

Oct 6, 2023
2 min

Circles of influence

Influencer Marketing is the fastest growing online acquisition tactic, here's how to make it work for your business.

Pink Mingo

Jun 30, 2023
2 min

Empathy and the client experience

Considering customer pains and gains helps you uncover new revenue streams and at the very least spells out how to best market your brand.

What to consider when choosing a business name

Pink Mingo

May 31, 2023
5 min

What to consider when choosing a business name

Naming your business is one of the first decisions you'll make and can impact brand perception, investment and appeal!

B Corps and business as a force for good

Pink Mingo

Mar 22, 2023
4 min

B Corps and business as a force for good

How to become B Corp accredited, the impact on a company’s performance, and how understanding your brand value is key

Building a high performance marketing team

Pink Mingo

Nov 16, 2022
2 min

Building a high performance marketing team

This blog takes you through how to start, build and organise a highly effective marketing department. As an on-demand marketing director...

Pink Mingo

Jan 5, 2022
2 min

Destination Growth

Scream if you want to go faster: how a powerful strategy will eliminate distractions and accelerate your business growth.

Pink Mingo

Dec 1, 2021
4 min

B2B holiday magic

The holidays are big business for consumer brands but can B2B organisations also put the magic of the season to good use? Absolutely!

Pink Mingo

Sep 8, 2021
2 min

How to be a CMO when it's not your job

Are you a non-marketer CEO, COO or BD Director with marketing responsibility? Then this article is for you.

Pink Mingo

Jul 16, 2021
2 min

What is on-demand marketing?

On-demand marketing can transform the way an organisation resources their established marketing function or scales an entirely new business.

Agility is key to resourcing your marketing plans

Pink Mingo

Apr 15, 2021
3 min

Agility is key to resourcing your marketing plans

How assembling a flexible marketing team can meet fluctuating demand and help you better deliver on your business marketing goals.

Pink Mingo

Mar 9, 2021
1 min

The value of interim marketers

The level of support your organisation needs changes over time and interim marketing consultants are able to step in to restore order and...

Mindset, motivation and marketing: 10 tips and tools

Pink Mingo

Jul 20, 2020
5 min

Mindset, motivation and marketing: 10 tips and tools

Practical advice for professional services marketers on how to feel more confident and get your expertise used.

Pink Mingo

May 22, 2020
5 min

Matchmaking startups and big business

How to build win-win relationships between startups and big business, while avoiding shiny tech syndrome and other pitfalls.

Communicating in the time of Coronavirus

Pink Mingo

May 1, 2020
2 min

Communicating in the time of Coronavirus

How to communicate now, what to expect next, and how to keep yourself sane in the in between.

Pink Mingo

Apr 2, 2020
3 min

Advice for bold businesses

How bold businesses are leaning in to learn, communicate and differentiate themselves in the current turmoil.

Are you in danger of diluting your own message?

Pink Mingo

Mar 2, 2020
3 min

Are you in danger of diluting your own message?

Increase operational effectiveness and make key marketing moments pop.

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