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Insights


AI is the intern, you're still the CMO
If ChatGPT is buying you back time, what's the best way to reinvest it?
Pink Mingo
Jul 163 min read
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So, you want to go freelance?
A super-practical guide to striking out on your own.
Pink Mingo
Jul 43 min read
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Brand risk = business risk: how to spot it before it costs you
What to watch for, spend on, and measure to ensure marketing supports growth.
Pink Mingo
Jun 273 min read
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Growing your regional UK business
What founders, freelancers and agencies need to know when scaling away from the capital.
Pink Mingo
Jun 114 min read
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The strategy vacuum: why your marketing lead isn't the problem
Without strategy from the top, marketing leaders are set up to fail.
Pink Mingo
May 272 min read
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Why scale-ups plateau: bridging the strategy growth gap
Discover why scale-ups stall and how brand strategy can unlock growth.
Pink Mingo
May 92 min read
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Purpose over politics
How authentic brands stay true to their values in a ‘post-woke’ world.
Pink Mingo
Apr 303 min read
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Can a good story drive business growth?
In crowded markets, building a brand with impact is both an art and a strategic imperative.
Pink Mingo
Apr 103 min read
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Workshop wisdom: 90 minutes to alignment
Insights from a decade of running workshops that drive alignment and momentum
Pink Mingo
Mar 173 min read
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