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Insights


AI is the intern, you're still the CMO
If ChatGPT is buying you back time, what's the best way to reinvest it?

Pink Mingo
Jul 163 min read
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So, you want to go freelance?
A super-practical guide to striking out on your own.

Pink Mingo
Jul 33 min read
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Brand risk = business risk: how to spot it before it costs you
What to watch for, spend on, and measure to ensure marketing supports growth.

Pink Mingo
Jun 263 min read
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Growing your regional UK business
What founders, freelancers and agencies need to know when scaling away from the capital.

Pink Mingo
Jun 114 min read
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The strategy vacuum: why your marketing lead isn't the problem
Without strategy from the top, marketing leaders are set up to fail.

Pink Mingo
May 272 min read
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Why scale-ups plateau: bridging the strategy growth gap
Discover why scale-ups stall and how brand strategy can unlock growth.

Pink Mingo
May 92 min read
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Purpose over politics
How authentic brands stay true to their values in a ‘post-woke’ world.

Pink Mingo
Apr 303 min read
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Can a good story drive business growth?
In crowded markets, building a brand with impact is both an art and a strategic imperative.

Pink Mingo
Apr 103 min read
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Workshop wisdom: 90 minutes to alignment
Insights from a decade of running workshops that drive alignment and momentum

Pink Mingo
Mar 173 min read
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Quick wins for busy marketing leaders
6 actionable tips that boost outcomes without a full strategy overhaul

Pink Mingo
Feb 143 min read
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Expertise on Demand
Agile and results-orientated, enter the Fractional CMO

Pink Mingo
Dec 17, 20243 min read
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The best B2B holiday campaigns of all time
The B2B brands mastering the art of spreading festive cheer with a professional twist

Pink Mingo
Nov 29, 20243 min read
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Spotlight on Scotland’s Startup Scene
Scotland’s startup landscape is buzzing, learn why and how to get involved!

Pink Mingo
Nov 21, 20242 min read
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2025 marketing health check: are you in good shape?
Your guide to keeping your marketing strategies fighting fit

Pink Mingo
Nov 1, 20242 min read
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Marketing leaders: how to get more organised
A few small changes can help you get organised, creative and focused

Pink Mingo
Jun 13, 20246 min read
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Destination Growth
A powerful strategy will eliminate distractions and accelerate business growth

Pink Mingo
Mar 4, 20242 min read
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2024 Trend series: Budgets get creative
How can marketing leaders gain the edge in this economic climate?

Pink Mingo
Jan 25, 20243 min read
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2024 Trend series: B2B gets human
With AI, algorithms, and metrics, are we losing something human?

Pink Mingo
Jan 10, 20243 min read
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2024 Trend series: Storytelling levels up
Storytelling will be big in 2024

Pink Mingo
Jan 4, 20243 min read
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2024 Trend series: Practical AI adoption
AI is the biggest thing to hit marketing since the internet. Where to start?

Pink Mingo
Dec 8, 20232 min read
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