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Insights


AI is the intern, you're still the CMO
If ChatGPT is buying you back time, what's the best way to reinvest it?

Pink Mingo
Jul 16, 20253 min read


So, you want to go freelance?
A super-practical guide to striking out on your own.

Pink Mingo
Jul 3, 20253 min read


Brand risk = business risk: how to spot it before it costs you
What to watch for, spend on, and measure to ensure marketing supports growth.

Pink Mingo
Jun 26, 20253 min read


Growing your regional UK business
What founders, freelancers and agencies need to know when scaling away from the capital.

Pink Mingo
Jun 11, 20254 min read


The strategy vacuum: why your marketing lead isn't the problem
Without strategy from the top, marketing leaders are set up to fail.

Pink Mingo
May 27, 20252 min read


Why scale-ups plateau: bridging the strategy growth gap
Discover why scale-ups stall and how brand strategy can unlock growth.

Pink Mingo
May 9, 20252 min read


Purpose over politics
How authentic brands stay true to their values in a ‘post-woke’ world.

Pink Mingo
Apr 30, 20253 min read


Can a good story drive business growth?
In crowded markets, building a brand with impact is both an art and a strategic imperative.

Pink Mingo
Apr 10, 20253 min read


Workshop wisdom: 90 minutes to alignment
Insights from a decade of running workshops that drive alignment and momentum

Pink Mingo
Mar 17, 20253 min read


Quick wins for busy marketing leaders
6 actionable tips that boost outcomes without a full strategy overhaul

Pink Mingo
Feb 14, 20253 min read


Expertise on Demand
Agile and results-orientated, enter the Fractional CMO

Pink Mingo
Dec 17, 20243 min read


The best B2B holiday campaigns of all time
The B2B brands mastering the art of spreading festive cheer with a professional twist

Pink Mingo
Nov 29, 20243 min read


Spotlight on Scotland’s Startup Scene
Scotland’s startup landscape is buzzing, learn why and how to get involved!

Pink Mingo
Nov 21, 20242 min read


2025 marketing health check: are you in good shape?
Your guide to keeping your marketing strategies fighting fit

Pink Mingo
Nov 1, 20242 min read


Marketing leaders: how to get more organised
A few small changes can help you get organised, creative and focused

Pink Mingo
Jun 13, 20246 min read


Destination Growth
A powerful strategy will eliminate distractions and accelerate business growth

Pink Mingo
Mar 4, 20242 min read


2024 Trend series: Budgets get creative
How can marketing leaders gain the edge in this economic climate?

Pink Mingo
Jan 25, 20243 min read


2024 Trend series: B2B gets human
With AI, algorithms, and metrics, are we losing something human?

Pink Mingo
Jan 10, 20243 min read


2024 Trend series: Storytelling levels up
Storytelling will be big in 2024

Pink Mingo
Jan 4, 20243 min read


2024 Trend series: Practical AI adoption
AI is the biggest thing to hit marketing since the internet. Where to start?

Pink Mingo
Dec 8, 20232 min read
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