About

I am Elizabeth Lichten, the bird behind Pink Mingo

I am a UK-based marketing and brand strategist. I work independently, and with a trusty band of agencies and freelancers, to support great clients worldwide.

I’m passionate about helping you achieve your objectives: be they transformative growth, a stand-out campaign that bags you that promotion, or new messaging that completely changes how clients see your product or service.

Flexible marketing expertise, on-demand

My happy place is working with you in times of flux, high growth, new market entry or unprecedented change.

In practice that looks like anything from fulfilling short-term Interim Marketing Director roles and retained CMO engagements, to delivering one-off campaign and investment strategies that generate growth and messaging that cuts through the noise.

Delivering the right level of support, where and when you need it

My B2B and B2C career spans Technology, Financial Services, Healthcare, the Built Environment, Wellness, Travel, Space and Defence. I also have the privilege of being embedded in the vibrant world of startups – helping founders determine and fund their path forward.

So, whether you are a mature business or a newly hatched brand, please get in touch to explore how we can fly higher together.

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I believe equality is essential for a better, more innovative world.

Too often, opportunity is shaped by factors no one can control; where you’re born, your gender, your race, or your background. That shouldn't determine your future.

Diverse experiences lead to better ideas, stronger businesses, and more inclusive progress.

At Pink Mingo, I champion representation, challenge homogeneity, and support organisations that help build a fairer future. I'm also proud to be a Non-Executive Director at Thera Group, which empowers people with a learning disability to be leaders in society.