All services
Growth strategy
Setting off on a journey without knowing where you are going and without a map can be exhilarating. You often discover unexpected people, experiences and places you didn’t know you were looking for.
Unfortunately, this delicious aimlessness rarely translates to business.
In business, it pays to have a strategy. To grow, it’s essential you know where the organisation is now, what you are aiming for, and have a roadmap of the clients and activity that will get you there fastest.
I am experienced in delivering growth strategies that get business leaders aligned around their ‘north star’ goal, gain clarity on their growth clients, avoid distractions and build sustainable, growing pipelines.
A typical engagement will begin with a bespoke, facilitated workshop with your key stakeholders, and culminate in me delivering a made-to-measure, ROI-led strategy document. Your business’ roadmap to growth.
Client testimonial
“Elizabeth explored how we could double our revenue. She effectively engaged scientific, clinical and corporate stakeholders, analysed data, undertook an extensive competitor review and used excellent presentation skills to bring the findings to life for decision-makers.”
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Richard Jones
Healthcare CEO
Client testimonial
"Elizabeth got to the root of our marketing and communication issues quickly and we now have a clear idea of how to drive the business forward in these challenging times. I would not hesitate to recommend Elizabeth to anyone wanting a fresh approach."
Mark Gill
Managing Director, Headway
Launch and investment support
I’m passionate about helping founders, business leaders and marketers achieve their objectives, be it transformative growth, a stand-out launch campaign that bags you that promotion, or new messaging that gets investors excited.
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I believe in what you’re trying to do.
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Your vision for your new venture drives me, and I can help you articulate it to your investors, employees and customers.
Services include:
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Launch and investment strategy and messaging
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Crowd funding campaign advice, strategy and messaging
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Brand strategy
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Pitch deck preparation and messaging
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Pink Mingo is a proud CrowdCube partner.
Brand and campaign messaging
I’ve been fortunate enough to lead exciting marketing programmes for burgeoning startups and established global businesses. I’ve had the opportunity to head up corporate marketing teams, as well as deliver at pace agency-side.
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In terms of messaging and positioning, I work at both ends of the scale – with marketers managing multi-million-pound budgets and with founders with seed funding and a vision.
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Services include development of:
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Employee and customer value proposition
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Sales, campaign and brand messaging
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Web and advertising copywriting
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Tone of voice guidance
Client testimonial
“We were delighted and impressed with Elizabeth’s ability to translate our fuzzy ideas into punchy copy. Sharp, insightful and skilled, Elizabeth provides the customised service you need - from a one-off initiative to a comprehensive engagement."
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Karen Stone, Co-Founder, Peaceful Way Retreats
Client testimonial
“We enlisted Pink Mingo to develop our digital marketing strategy. Elizabeth approached the task with energy and enthusiasm and applied her considerable experience and creative flair to create a highly acclaimed online presence."
John Vickers, CEO,
Blue Abyss
Interim Marketing Director and Fractional CMO services
Whether you need hands-on leadership to keep your marketing machine running or strategic expertise to shape your future growth, I offer two flexible models.
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Interim Marketing Director
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When you need one:
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Cover for parental leave, secondments or unexpected departures
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Short-term leadership while recruitment is underway
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A seasoned marketer to coach your team and get projects over the line
My approach:
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Rapid onboarding
I jump in fast - understand your people, processes and priorities within days, not weeks
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Stabilise and deliver
Keep campaigns on track, optimise budgets for immediate impact and unblock bottlenecks
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Team coaching
Work alongside your in-house team to upskill, share best practices and boost confidence
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Smooth transition
Ensure your permanent hire steps into a well-oiled machine, with clear handover notes and ongoing support as needed
Fractional CMO
High-impact CMO expertise, without the full-time commitment.
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When to consider a Fractional CMO:
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You have strong marketing talent but no overarching strategy
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Your CEO is shouldering marketing by default
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You’re scaling fast and need rapid alignment
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You want CMO-level thinking without a full-time salary
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My approach
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Shape the agenda
Define clear business goals, customer insights and market opportunities—so every marketing activity drives measurable growth -
Clarify brand strategy
Distil your unique “unfair advantage” into a cohesive positioning and messaging framework that resonates with your target audience -
Align leadership and teams
Run focused workshops to bring stakeholders onto the same page, secure buy-in and eliminate mixed messages -
Drive execution
Translate strategy into a prioritised roadmap - campaign plans, KPIs, budgets and timelines - keeping your marketing machine on track -
Coach and upskill
Empower your in-house team with ongoing mentorship, best-practice frameworks and performance reviews to build long-term capability
Which model is right for you?
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Interim Marketing Director if you need immediate support to stabilise operations and maintain momentum
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Fractional CMO if you want to build or refine your long-term strategy, align stakeholders and drive sustained growth-without the overhead of a full-time hire
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Get in touch to discuss which option best fits your needs and how I can provide the flexible, expert support your organisation requires.
Client survey
Did you know 100% of clients would work with Pink Mingo again? And 100% would recommend working with Elizabeth to colleagues and peers.
Pink Mingo
2019 Client Survey
Client testimonial
“As interim Global Marketing & Communications Director, Elizabeth’s competent, collaborative leadership meant we could successfully get key projects over the line.”
Neil Bullen
Global Head of Real Estate Turner & Townsend
