Setting off on a journey without knowing where you are going and without a map can be exhilarating. You often discover unexpected people, experiences and places you didn’t know you were looking for.
Unfortunately, this delicious aimlessness rarely translates to business.
In business, it pays to have a strategy. To grow, it’s essential you know where the organisation is now, what you are aiming for, and have a roadmap of the clients and activity that will get you there fastest.
I am experienced in delivering growth strategies that get business leaders aligned around their ‘north star’ goal, gain clarity on their growth clients, avoid distractions and build sustainable, growing pipelines.
A typical engagement will begin with a bespoke, facilitated workshop with your key stakeholders, and culminate in me delivering a made-to-measure, ROI-led strategy document. Your business’ roadmap to growth.
“Elizabeth explored how we could double our revenue. She effectively engaged scientific, clinical and corporate stakeholders, analysed data, undertook an extensive competitor review and used excellent presentation skills to bring the findings to life for decision-makers.”
"Elizabeth got to the root of our marketing and communication issues quickly and we now have a clear idea of how to drive the business forward in these challenging times. I would not hesitate to recommend Elizabeth to anyone wanting a fresh approach."
Managing Director, Headway
Launch and investment support
I’m passionate about helping founders, business leaders and marketers achieve their objectives, be it transformative growth, a stand-out launch campaign that bags you that promotion, or new messaging that gets investors excited.
I believe in what you’re trying to do.
Your vision for your new venture drives me, and I can help you articulate it to your investors, employees and customers.
Launch and investment strategy and messaging
Crowd funding campaign advice, strategy and messaging
Pitch deck preparation and messaging
Pink Mingo is a proud CrowdCube partner.
Brand and campaign messaging
I’ve been fortunate enough to lead exciting marketing programmes for burgeoning startups and established global businesses. I’ve had the opportunity to head up corporate marketing teams, as well as deliver at pace agency-side.
In terms of messaging and positioning, I work at both ends of the scale – with marketers managing multi-million-pound budgets and with founders with seed funding and a vision.
Services include development of:
Employee and customer value proposition
Sales, campaign and brand messaging
Web and advertising copywriting
Tone of voice guidance
“We were delighted and impressed with Elizabeth’s ability to translate our fuzzy ideas into punchy copy. Sharp, insightful and skilled, Elizabeth provides the customised service you need - from a one-off initiative to a comprehensive engagement."
Karen Stone, Co-Founder, Peaceful Way Retreats
“We enlisted Pink Mingo to develop our digital marketing strategy. Elizabeth approached the task with energy and enthusiasm and applied her considerable experience and creative flair to create a highly acclaimed online presence."
John Vickers, CEO,
Interim Marketing Leadership
Marketing Director going on parental leave? Recruitment taking forever? Need interim leadership to get things done?
The level of support your organisation needs changes over time:
Startups may not be in the position to hire full marketing teams but need expert advice to produce investment decks and get their messaging on point when taking innovations to market
For large corporates, the challenge may be in keeping their established marketing machine going while undertaking lengthy recruitment processes
During change, organisations may need someone to step in for a few weeks to challenge and coach their teams, achieve more from their marketing budgets and get projects over the line
Or they need a senior marketer to cover parental leave but don't want to pay agency fees to hire someone unused to 'helicoptering in' who may take several weeks to get up to speed
My cross-sector experience with fast paced startups and global organisations alike, means I’m used to jumping in, collaborating, and making an impact, fast.
I have global leadership experience across the built environment, healthcare, life sciences, financial and professional services, and interim assignments give me the opportunity to share that knowledge and to quickly drive change.
Whatever your current challenges, get in touch to discuss how I can step in to provide flexible, expert support.
Did you know 100% of clients would work with Pink Mingo again? And 100% would recommend working with Elizabeth to colleagues and peers.
2019 Client Survey
“As interim Global Marketing & Communications Director, Elizabeth’s competent, collaborative leadership meant we could successfully get key projects over the line.”
Global Head of Real Estate Turner & Townsend
For established businesses
I work with large, global organisations to lead change: developing robust growth strategies, launching new services and delivering market repositioning and interim leadership.
If you’d like to have a chat about how I can help you solve your marketing challenges, support your business's launch, grow on your terms or to land the right message, book your complimentary 30-minute consultation.