Services
I work with CMOs, founders, commercial leaders and growing businesses that need experienced marketing leadership - whether that’s stepping into an interim role, sharpening strategy, launching something new or making marketing work harder commercially.
Most clients bring me in when:
-
marketing feels busy but not focused
-
there’s pressure to deliver growth quickly
-
launches or campaigns aren’t landing as they should
-
the team needs clearer direction and structure
-
leadership needs a more commercial, accountable marketing function
-
they need senior support, but not necessarily a full-time hire
My role is usually to bring clarity to complex situations; helping teams prioritise what matters, align around it and move forward with confidence.
I work flexibly across strategy, leadership and delivery depending on what’s needed.
Fractional CMO and Interim Marketing Leadership
Senior marketing leadership to bring clarity, direction and momentum, exactly when you need it.
I step into organisations that need experienced marketing leadership quickly, whether that’s interim support during a transition, fractional CMO leadership for a growing business, or hands-on support for a specific initiative.
This includes:
-
interim and fractional marketing leadership
-
leadership during parental leave or transitions
-
team alignment and prioritisation
-
stakeholder management
-
coaching and support for in-house teams
Ideal for organisations that need a safe pair of hands, clearer direction and senior marketing expertise without a full-time commitment.
Client testimonial
“Elizabeth explored how we could double our revenue. She effectively engaged scientific, clinical and corporate stakeholders, analysed data, undertook an extensive competitor review and used excellent presentation skills to bring the findings to life for decision-makers.”
Richard Jones
Healthcare CEO
Client testimonial
"Elizabeth got to the root of our marketing and communication issues quickly and we now have a clear idea of how to drive the business forward in these challenging times. I would not hesitate to recommend Elizabeth to anyone wanting a fresh approach."
Mark Gill
Managing Director, Headway
Brand and Growth Strategy
Clear, focused strategy that prioritises what will actually drive growth.
I help organisations define where they’re going, who they want to reach and what activity will genuinely move the needle — without overcomplicating things.
This includes:
-
brand and growth strategy
-
positioning and proposition development
-
growth prioritisation
-
go-to-market planning
-
stakeholder workshops and alignment
Ideal for organisations that need clarity, focus and a more intentional approach to growth.
I also help founders find and fund their path forward, and Pink Mingo is a proud CrowdCube partner.
Launches, Positioning and Messaging
Making your biggest moments land.
From product launches to repositioning projects, I help organisations shape the right messaging, align teams internally and bring launches to market with clarity and confidence.
This includes:
-
product and service launch strategy
-
product marketing support
-
positioning and messaging development
-
campaign direction and narrative
-
ABM and go-to-market campaigns
-
customer and stakeholder insight
Ideal for product marketing leaders, founders and teams preparing for growth, change or launch.
Client testimonial
“We were delighted and impressed with Elizabeth’s ability to translate our fuzzy ideas into punchy copy. Sharp, insightful and skilled, Elizabeth provides the customised service you need - from a one-off initiative to a comprehensive engagement."
Karen Stone, Co-Founder, Peaceful Way Retreats
Client testimonial
“We enlisted Pink Mingo to develop our digital marketing strategy. Elizabeth approached the task with energy and enthusiasm and applied her considerable experience and creative flair to create a highly acclaimed online presence."
John Vickers, CEO,
Blue Abyss
Marketing Effectiveness, Hiring Support and Organisational Design
Turning marketing into a more commercial, accountable and effective function.
I work with CMOs, commercial leaders and HR teams to assess what’s working, identify capability gaps and build marketing functions that are fit for growth.
This includes:
-
marketing effectiveness reviews
-
organisational design and team structure
-
marketing operations and accountability
-
AI integration and capability planning
-
senior marketing hiring support
-
interim leadership and capability gaps
Ideal for organisations that want marketing to contribute more clearly to commercial performance.
Client survey
Did you know 100% of clients would work with Pink Mingo again? And 100% would recommend working with Elizabeth to colleagues and peers.
Pink Mingo
Client Survey
Client testimonial
“As interim Global Marketing & Communications Director, Elizabeth’s competent, collaborative leadership meant we could successfully get key projects over the line.”
Neil Bullen
Global Managing Director
Turner & Townsend
How to work with me
Most engagements start with a clarity call - an informal conversation about what’s happening, where things feel stuck and what support would be most useful.
From there, support can range from:
-
a short strategic project
-
a workshop or launch sprint
-
ongoing fractional support
-
interim leadership during a period of change
Flexible, focused and designed around what you actually need.
