How I work
I work in a very collaborative way and that usually begins with a chat over coffee, or Zoom.
Once I have a clear idea of your organisation's challenges and ambitions, I will prepare a bespoke proposal for how I can help. A typical engagement will begin with me leading an interactive facilitated workshop with your key stakeholders, and culminate in me delivering a made-to-measure, ROI-led strategy to meet your goals.
The below shows each phase - from our initial meeting through strategy, to implementation - and the insights and direction you'll gain along the road to results.
Got a marketing challenge or opportunity? Are you in between marketing directors, or launching a new service or business?
The first step is to get in touch so I can understand what your vision is, and prepare a bespoke proposal.
Next, I'll facilitate a deep dive into your ambitions, target markets, competitors, ideal clients, growth barriers and uncover your unfair advantage and unique message.
Expect to be purposefully challenged.
The strategy phase is all about prioritising the activity that will have a disproportionate impact on achieving your goals.
I'll deliver a made-to-measure, ROI-led strategy, giving you clarity around your vision, target clients and investors and how you'll deliver transformational growth.
At this stage I can hand over to your in-house team or roll up my sleeves and create website copy, campaign and creative direction and support your team delivering against those strategic KPIs.
“We were delighted and impressed with Elizabeth’s ability to translate our fuzzy ideas into punchy copy.
Sharp, insightful and skilled, Elizabeth provides the customised service you need, from a one-off initiative to a comprehensive engagement.
Karen Stone, Co-Founder, Peaceful Way Retreats
"Elizabeth reignited the spark in our marketing team, encouraging new and creative ideas and re-thinking our strategy. She also fostered an enjoyable collaborative atmosphere!