These savvy brands have mastered the art of spreading festive cheer, with a professional twist!
Festive Brilliance in the Corporate World 🎄✨
When it comes to holiday campaigns, B2C brands often steal the spotlight with heartwarming commercials and glittery packaging. But B2B companies? They’ve quietly mastered the art of spreading holiday cheer with a professional twist.
From innovative concepts to memorable experiences, these campaigns prove that even in the corporate world, there’s room for a little festive magic.
Let’s unwrap the top five B2B holiday campaigns that left us inspired and delighted.
Xero’s Give Back Campaign
Xero, the cloud-based accounting software, went beyond the usual holiday hustle with a philanthropy-focused campaign.
For every user who participated in their holiday giveaway or engaged with their campaign on social media, Xero made a donation to small business causes.
Why it worked: This campaign combined holiday goodwill with their brand’s mission to empower small businesses. It didn’t just build brand awareness—it also positioned Xero as a partner that genuinely cares about its community.
LinkedIn’s In It Together Holiday Cheer
In 2018, LinkedIn leaned into their core value—building professional connections—with a campaign that focused on gratitude. They encouraged users to share personalized thank-you notes with colleagues, mentors, and clients. This simple act of kindness was amplified through an integrated social media push, reminding us that no matter how digital the world gets, genuine appreciation is timeless.
Why it worked:LinkedIn used their platform to spread positivity during the holidays while seamlessly promoting their networking tools. It felt authentic, relevant, and festive without being overly commercial.
HubSpot’s Holiday Hub Series
HubSpot took their signature inbound marketing strategy to the holidays with a special Holiday Hub filled with free resources like eBooks, webinars, and templates.
This wasn’t just a gift for their customers—it was a masterclass in adding value during the busiest time of the year.
Why it worked: HubSpot gave businesses tools to thrive during the holiday season. By offering practical help wrapped in festive branding, they demonstrated thought leadership while solidifying relationships with their clients.
Slack’s Ugly Sweater Channel
Slack turned the workplace holiday tradition of ugly sweater contests into a virtual event. They created a dedicated channel where teams could share photos of their silliest seasonal attire. Slack even provided downloadable sweater templates for maximum engagement.
Why it worked:Slack nailed the balance between lighthearted fun and promoting their platform.
The campaign encouraged team bonding while subtly showcasing Slack as a hub for collaboration—even when teams are remote.
Google’s 12 Days of Google Tools
Google pulled out all the stops with an interactive campaign that introduced one tool or feature per day leading up to Christmas. From Google Analytics hacks to tips for using Google Ads effectively during the holidays, each day offered something valuable to their B2B audience.
Why it worked:This campaign was a clever mix of education and promotion. It gave businesses actionable insights during a crucial time while emphasizing Google’s role as an essential partner for growth.
Key Takeaways for your B2B holiday campaign
Authenticity Wins: Make sure your campaign aligns with your brand’s values and mission.
Value Over Glitz: B2B audiences respond to practical, helpful campaigns over flashy gimmicks.
Involve Your Audience: Whether through social media engagement or interactive tools, find ways to make your customers part of the fun.
Spread Goodwill: Don’t just sell—celebrate! Highlight gratitude, generosity, and connection.
Holiday campaigns may feel daunting in the B2B space, but as these examples show, they’re also an opportunity to shine. With the right mix of creativity and purpose, your campaign could be the next big hit on this list.
Feeling inspired? Let’s make it happen! 🎅💼
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