2025 marketing health check: are you in good shape?
- Pink Mingo
- Nov 1, 2024
- 2 min read
From smarter AI-driven campaigns to insightful KPI tracking, discover these must-focus areas for success in 2025.
2025 marketing
As 2025 approaches, a “health check” for your marketing strategy has never been more critical. Pink Mingo’s 2025 Marketing Health Check breaks down the must-watch areas that will keep your brand thriving. Here’s a quick rundown of the four focus areas to ensure your strategy is strong, adaptable, and future-ready.
Head and heart: Where AI meets authenticity
In 2025, AI isn’t just a nice-to-have; it’s reshaping customer engagement with predictive insights and hyper-personalization. But true “genius marketing” is about blending data with a human touch. AI can handle the data-driven heavy lifting, but relatable, authentic content is what truly resonates with customers.
Want the full scoop on smarter marketing? Explore Pink Mingo’s insights here.
Steady pulse: Multi-channel mastery
For 2025, steady, consistent engagement across all channels is crucial. With short-form video and influencer marketing at the forefront, an omnichannel strategy that adapts to each platform’s unique audience and strength is essential. From LinkedIn to YouTube and beyond, meet your customers where they are with cohesive, compelling messaging.
Ready to up your engagement game? Read more in Pink Mingo’s guide here.
Healthier teams: Skills and wellbeing
The best marketing teams aren’t just tech-savvy—they’re adaptable, cross-functional, and well-supported. Upskilling in AI, data, and creative strategy while fostering team wellbeing is key for tackling the complexities of 2025. Prioritise continuous learning, creativity, and a healthy work-life balance.
Learn more about supporting and empowering your team in Pink Mingo’s full health check here.
Temperature check: Insightful tracking for real results
Tracking KPIs in real-time is non-negotiable in 2025. It’s about digging deeper into customer sentiment, conversion rates, and even preparing for a cookieless world. With AI-enabled insights and a clear KPI framework, you’ll stay agile and responsive to shifting trends.
For a deeper dive into data-driven KPIs, check out Pink Mingo’s advice here.
Curious about how your brand measures up? Click here to access the full 2025 Marketing health check report, including quick actions, a handy cheat sheet, and a workbook to keep your strategy fighting fit!
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