Product Marketing Consultant Edinburgh
Strategic product marketing support for Edinburgh businesses launching, evolving and growing.
Edinburgh is home to a strong mix of ambitious businesses - from scaling technology companies and fintech organisations through to professional services firms, commercial property businesses and fast-growing startups.
But even experienced teams can struggle to align product, sales and marketing around a clear proposition and commercially focused go-to-market strategy.
That’s usually where I come in.
I provide product marketing consultancy support to Edinburgh businesses that need clearer positioning, sharper messaging and more strategically aligned launches.
Sometimes that means supporting a major launch or repositioning project. Sometimes it’s helping simplify messaging, align internal stakeholders or develop a clearer strategy for taking products and services to market.
Whatever the challenge, the goal is usually the same:
clearer messaging, stronger alignment and more commercially effective marketing.
About me
Product marketing support for ambitious businesses
I’ve worked across startups, scale-ups and global organisations, so I’m used to helping fast-moving teams align around clearer messaging, stronger positioning and more commercially focused launches.
Strategic product marketing support for Edinburgh businesses
Who I work with
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I work with founders, product marketing leaders, CMOs and commercial teams who need experienced support around launches, positioning, messaging and go-to-market strategy.
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Usually, these are organisations launching something new, entering new markets, evolving their proposition or trying to create stronger alignment between product, marketing and commercial teams.
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Sectors
I primarily work with B2B and growth-focused organisations across Edinburgh and beyond, including technology, SaaS, financial services, healthcare, the built environment, professional services and publishing.
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I understand the pace, complexity and commercial pressures these organisations operate within, and help teams create clearer messaging, stronger positioning and more focused go-to-market strategies.
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Challenges I solve
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I help organisations where messaging feels unclear, launches feel disconnected internally or teams are struggling to align around a consistent proposition.
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That might include product launches, repositioning projects, audience targeting challenges, stakeholder misalignment or marketing activity that feels tactical rather than commercially strategic.
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My role is usually to simplify complexity, sharpen the story and help teams bring products and services to market more confidently.
How I work
My approach is collaborative, practical and commercially focused.
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Most engagements begin with a clarity call or workshop to understand the business, audience, proposition and current challenges.
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From there, support can include positioning workshops, messaging development, launch strategy, stakeholder alignment, customer insight work and go-to-market planning.
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The goal is always clearer communication, stronger alignment and marketing activity that supports commercial growth more effectively.
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Why work with Pink Mingo?
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I’ve worked across startups, scale-ups, agencies and global organisations, both in-house and independently, so I’m used to navigating complex environments and helping teams move quickly without losing clarity.
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Clients usually bring me in because they want practical strategic support, clearer messaging and someone who can bridge the gap between product, marketing and commercial teams.
Client testimonial
"Elizabeth fit right into our demanding culture. She brought entirely new and practical ideas and delivered great results that wowed our business leaders. She is a strategic and creative marketing star!"
Sam Wang
CCO
MSCI Inc
Client testimonial
“Elizabeth explored how we could double our revenue. She effectively engaged scientific, clinical and corporate stakeholders, analysed data, undertook an extensive competitor review and used excellent presentation skills to bring the findings to life for decision-makers.”
Richard Jones
Healthcare CEO
Frequently asked questions
What does a product marketing consultant do?
A product marketing consultant helps businesses define positioning, sharpen messaging, support launches and align product, marketing and commercial teams around a clearer go-to-market strategy.
What types of launches do you support?
I support product launches, service launches, repositioning projects, go-to-market strategies and broader growth initiatives across B2B and growth-focused organisations.
Do you work with in-house product marketing teams?
Yes. I often work alongside in-house marketers, product teams and commercial leaders to provide additional strategic support, alignment and launch expertise.
What sectors do you work with?
I mainly work with B2B organisations including technology, SaaS, financial services, professional services, commercial real estate, publishing and startups.
Do you only work with Edinburgh businesses?
No — I work with organisations across Edinburgh, Glasgow, London and internationally, although I regularly support businesses and teams across Scotland as that's where I am based.
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Can you help with positioning and messaging?
Yes. A large part of product marketing is helping organisations clarify their proposition, simplify messaging and communicate more effectively with the right audiences.
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Do you support go-to-market strategy?
Yes. I regularly support organisations with launch planning, stakeholder alignment, messaging, campaign strategy and go-to-market execution.
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Can you help align product, sales and marketing teams?
Yes. Many organisations bring me in specifically to help create stronger alignment between teams, improve communication and ensure launches are commercially focused.
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How quickly can you get started?
Usually quite quickly. Most engagements begin with a clarity call to understand priorities, timelines and where support would be most valuable.
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What happens in a clarity call?
The clarity call is an informal conversation to explore the launch, challenge or opportunity and understand whether I’m the right fit to support the business.