Fractional CMO and interim leadership
Senior marketing leadership, when you need it most.
Flexible, experienced marketing leadership to bring clarity, direction and momentum, without the need for a full-time hire.
I work with CMOs, founders, Managing Directors and commercial leaders who need experienced senior marketing support quickly.
Sometimes that’s because someone has left unexpectedly or gone on parental leave. Sometimes it’s because the business is growing fast, launching something new or simply needs clearer direction and focus.
Whatever the reason, my role is usually the same: to step in quickly, understand what’s really going on, bring structure and confidence, and help the team move forward.
This can range from hands-on interim leadership to longer-term fractional CMO support.
Ideal for:
large organisations with temporary leadership gaps
scaling and VC-backed businesses
businesses navigating unexpected departures, parental leave and short-term transformation projects
When clients typically bring me in
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Marketing feels busy, but not commercially focused
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The business needs senior leadership without a full-time CMO hire
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Teams are unclear on priorities or stretched too thin
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A launch, repositioning or growth push needs experienced oversight
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Marketing and leadership teams aren’t aligned
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The organisation is going through change, growth or transition
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There’s a temporary leadership gap that needs covering properly
Fractional CMO support
Strategic marketing leadership without the overhead of a full-time hire.
I work with growing businesses - in London, Edinburgh, Glasgow, and internationally - that need senior marketing thinking, commercial focus and leadership support, but don’t necessarily need a full-time CMO.
That might include:
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setting marketing strategy and priorities
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aligning marketing to commercial goals
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supporting leadership teams and stakeholders
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coaching and developing in-house marketers
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improving marketing effectiveness and accountability
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helping launches, campaigns and growth initiatives land properly
Ideal for:
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scaling businesses
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founder-led organisations
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VC-backed businesses
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teams with capable marketers but no senior strategic lead
Interim leadership support
Experienced, hands-on support during periods of change.
I step into interim marketing leadership roles - in London, Edinburgh, Glasgow, and internationally - to stabilise teams, maintain momentum and provide experienced support when organisations need it quickly.
This could include:
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parental leave cover
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leadership transitions
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unexpected departures
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short-term transformation projects
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additional senior support during busy periods
My approach is practical and collaborative. I get up to speed quickly, build trust with teams and stakeholders, and focus on creating clarity and momentum early on.
Client testimonial
"Elizabeth fit right into our demanding culture. She brought entirely new and practical ideas and delivered great results that wowed our business leaders. She is a strategic and creative marketing star!"
Sam Wang
CCO
MSCI Inc
Client testimonial
“As interim Global Marketing & Communications Director, Elizabeth’s competent, collaborative leadership meant we could successfully get key projects over the line.”
Neil Bullen
Global Managing Director
Turner & Townsend
How I work
1. Understand what’s happening: I get close to your business quickly - understanding priorities, challenges, people and commercial goals.
2. Simplify and prioritise: I help teams focus on what matters most, reduce noise and create clearer direction.
3. Bring momentum: Whether that’s leading a team, supporting a launch or improving marketing effectiveness, the goal is always to create progress and confidence.
4. Leave things stronger: The aim isn’t dependency. It’s leaving the function more aligned, focused and effective than when I arrived.
Who I work with
I typically work with:
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CMOs and senior marketing leaders
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founders and CEOs
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Managing Directors and Commercial Directors
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HR and talent teams hiring senior marketing leadership
Across:
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professional services
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financial services
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B2B and technology
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commercial real estate
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publishing and media
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and more.
How to work with me
Most engagements start with a clarity call; a conversation about where things are feeling stuck, what support might help and whether I’m the right fit.
From there, support can range from:
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a short-term interim role
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fractional CMO support
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strategic project work
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launch or transformation support
Flexible, senior support, designed around what the business actually needs.
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