Marketing effectiveness, operations and organisational design
Turning marketing into a more commercial, accountable and effective function.
I work with CMOs, commercial leaders and HR teams who want marketing to work harder, feel more aligned and contribute more clearly to growth.
Often, the issue isn’t that people aren’t working hard. It’s that priorities aren’t clear, structures have evolved reactively, or the business has outgrown the way marketing currently operates.
Marketing can quickly become busy, stretched and difficult to measure - especially during periods of growth, transformation or change.
That’s where I come in.
I help organisations assess what’s working, identify where things feel inefficient or unclear, and build marketing functions that are more focused, accountable and commercially effective.
This can range from organisational design and capability planning through to senior marketing hiring support and marketing effectiveness reviews.
Ideal for:
organisations re-shaping their marketing teams to leverage new ways of working, including AI
when marketing activity feels disconnected from commercial outcomes and you don't know why
when an organisation has outgrown its current marketing structure and needs hiring support
When clients typically bring me in
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Marketing activity feels disconnected from commercial outcomes
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Teams are unclear on priorities, ownership or accountability
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Leadership wants better visibility of marketing performance
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The organisation has outgrown its current marketing structure
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AI and new capabilities are creating uncertainty or skills gaps
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A senior marketing hire needs defining or assessing properly
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Marketing and commercial teams aren’t aligned
What I help with
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Marketing effectiveness reviews: Assessing how marketing is currently operating, where friction exists and what changes would create better focus, efficiency and impact.
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Organisational design: Reviewing team structure, responsibilities, capability gaps and ways of working to ensure the function is fit for growth.
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Marketing operations and accountability: Helping teams create clearer ownership, prioritisation, reporting and alignment with commercial goals.
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AI and capability planning: Supporting organisations as they adapt to changing marketing capabilities, tools and ways of working.
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Senior marketing hiring support: Helping businesses define roles, assess candidates and make stronger hiring decisions for senior marketing positions.
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Interim leadership and capability gaps: Providing experienced support while organisations restructure, recruit or evolve their teams.
How I work
I usually begin by understanding how the marketing function currently operates: what’s working well, where the frustrations are and where leadership feels confidence or concern.
That might involve:
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stakeholder interviews
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team workshops
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reviewing structures and responsibilities
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assessing reporting and performance measures
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identifying capability or skills gaps
From there, I develop practical recommendations focused on:
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clearer accountability
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stronger alignment
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more effective team structure
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improved commercial focus
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better prioritisation and decision-making
The goal isn’t unnecessary transformation. It’s creating a marketing function that feels clearer, more focused and easier to manage.
Who I work with
I typically support:
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CMOs and senior marketing leaders
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Managing Directors and Commercial Directors
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HR and talent leaders
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founders and leadership teams
Across:
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professional services
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financial services
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B2B and technology
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commercial real estate
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publishing and media
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and more
Common challenges I help solve:
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“Marketing is busy, but we’re not sure it’s driving growth.”
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“The team structure no longer fits the business.”
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“We need clearer accountability and ownership.”
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“We’re hiring a senior marketer and need help defining the role.”
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“We need marketing to feel more commercial and joined-up.”
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“We’re not sure what capabilities we need for the future.”
How to work with me
Support can range from short reviews and workshops through to ongoing advisory or interim leadership support.
Most engagements start with a clarity call to understand the current challenges, priorities and where support would be most useful.
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