Brand and Growth Strategy

Clarity on what to do, and what not to do!

A focused, intentional approach to growth grounded in clear positioning, prioritisation and commercial outcomes.

I work with CMOs, founders and commercial leaders who need to step back, refocus and build a clearer path to growth. Often, marketing activity is happening, but it’s not clearly translating into momentum, pipeline or commercial impact.

That’s usually where I come in.

My role is to help organisations simplify complexity, identify where the biggest opportunities are, and create a practical strategy that people can actually align around and deliver.

This isn’t about creating a document that sits in a folder. It’s about creating clarity, focus and a more consistent way of winning the right work.

Ideal for:

a launch, acquisition, merger or new market entry is approaching

marketing feels reactive, unfocused and trying to do too much at once

there's a need to support fast, stalled, or inconsistent growth

When clients typically bring me in

Marketing feels reactive or unfocused
Teams are trying to do too much at once
The organisation has changed direction or evolved
Leadership teams aren’t aligned on priorities
The business needs clearer positioning or messaging
Growth has stalled or become inconsistent
A launch, investment round or new market entry is approaching

What I help with

Positioning and proposition development: Clarifying what makes your organisation different, who you’re trying to reach and how to communicate it more effectively.

Growth strategy and prioritisation: Helping leadership teams focus on the activity, audiences and opportunities most likely to drive growth, without overcomplicating things.

Go-to-market strategy: Building practical plans around launches, services, sectors or growth opportunities.

Stakeholder workshops and alignment: Facilitated sessions designed to align leadership teams, challenge assumptions and create clearer direction.

Audience and buyer understanding: Identifying the audiences, decision-makers and challenges that matter most to your growth strategy.

Let's talk

If you’d like to have a chat about how I can help you solve your marketing challenges, support your business's launch, grow on your terms or to land the right message, book your complimentary clarity call.

Book now

How I work

Most strategy engagements begin with a workshop or discovery phase where I speak with stakeholders, review current activity and identify where things feel unclear, stretched or misaligned.

From there, I develop a tailored strategy focused on:

clearer positioning
sharper prioritisation
practical next steps
commercial alignment
realistic delivery

The output is usually a focused roadmap that helps teams make better decisions, move faster and stop wasting energy on activity that isn’t driving results.

Who I work with

I typically support:

CMOs and senior marketing leaders
founders and leadership teams
product marketing leaders
commercial and managing directors

Across:

professional services
financial services
B2B and technology
commercial real estate
startups and scale-ups
and more.

Common challenges I help solve:

“We’re doing a lot, but not sure what’s actually driving growth.”
“Our messaging feels unclear or inconsistent.”
“We need a clearer commercial marketing strategy.”
“The team has too many priorities.”
“We need to focus on the right clients and opportunities.”

How to work with me

Some clients bring me in for a one-off workshop or strategy sprint. Others need ongoing support to shape and implement the plan over time.

Most engagements start with a clarity call to explore where things currently feel stuck and what support would be most useful.

Book clarity call

Client testimonial

“Elizabeth explored how we could double our revenue. She effectively engaged scientific, clinical and corporate stakeholders, analysed data, undertook an extensive competitor review and used excellent presentation skills to bring the findings to life for decision-makers.”

Richard Jones

Healthcare CEO