Interim Marketing Director Glasgow
Experienced interim marketing leadership for Glasgow businesses navigating growth, change and transition.
Glasgow is home to a strong mix of ambitious, commercially driven organisations - from scaling technology businesses and challenger brands through to professional services firms, built environment organisations and established B2B companies.
But during periods of growth, change or leadership transition, marketing teams can quickly become stretched, reactive or difficult to align.
That’s usually where I come in.
I provide interim marketing director support to Glasgow businesses that need experienced, hands-on senior marketing leadership quickly.
Sometimes that means stabilising a team during a leadership gap. Sometimes it’s supporting launches, helping teams regain focus or bringing more commercial structure and direction to marketing during a period of change.
Whatever the challenge, the focus is usually the same:
bringing clarity, continuity and confidence to marketing leadership.
About me
Interim marketing leadership for ambitious businesses
I’ve worked across startups, scale-ups and established organisations, so I’m used to stepping into fast-moving environments quickly and helping teams regain focus and momentum.
Experienced interim marketing leadership for Glasgow businesses
Who I work with
I work with founders, CEOs, CMOs, Managing Directors and commercial leaders who need experienced interim marketing leadership during periods of change, transition or growth.
Usually, these are organisations navigating leadership gaps, launches, restructuring, rapid growth or increased pressure on marketing teams. Some clients need short-term cover while recruiting permanently, while others need experienced support to stabilise and strengthen the function quickly.
Sectors
I primarily work with B2B and growth-focused organisations across Glasgow and beyond, including professional services, financial services, technology, commercial real estate, publishing and scale-ups.
I understand the pace, commercial pressure and evolving challenges these organisations face, and help teams maintain momentum, improve alignment and bring more focus and structure to marketing activity.
Challenges I solve
I help organisations where marketing feels stretched, reactive or difficult to manage during periods of change.
That might include leadership gaps, overloaded teams, launches needing additional oversight, shifting priorities or marketing functions that need clearer structure and direction.
My role is usually to simplify complexity, support the team and ensure marketing continues moving forward with confidence and momentum.
How I work
My approach is practical, collaborative and designed to create impact quickly. Most engagements begin with a clarity call to understand the business, current challenges and immediate priorities.
From there, support can include interim marketing leadership, stakeholder management, campaign oversight, team mentoring, launch support and marketing effectiveness reviews.
The focus is usually on stabilising the function, improving clarity and helping teams operate more confidently during periods of transition or growth.
Why work with Pink Mingo?
I’ve worked across startups, scale-ups, agencies and global organisations, both in-house and independently, so I’m used to stepping into fast-moving environments and getting up to speed quickly.
Clients usually bring me in because they want experienced senior marketing support, practical leadership and someone who can quickly bring clarity, confidence and momentum to a team.
Client testimonial
"Elizabeth reignited the spark in our marketing team, encouraging new and creative ideas and re-thinking our strategy. She also fostered an enjoyable collaborative atmosphere!"
Caitlin Williams
Marketing leader
MSCI Inc
Client testimonial
“As interim Global Marketing & Communications Director, Elizabeth’s competent, collaborative leadership meant we could successfully get key projects over the line.”
Neil Bullen
Global Managing Director
Turner & Townsend
Frequently asked questions
What does an interim marketing director do?
An interim marketing director provides experienced, hands-on marketing leadership on a temporary basis, helping organisations maintain momentum, lead teams and support marketing activity during periods of change or transition.
When should a business hire an interim marketing director?
Businesses often bring in interim support during parental leave, leadership changes, recruitment periods, launches, restructures or times of rapid growth where additional senior support is needed quickly.
What’s the difference between interim and fractional marketing support?
Interim support is usually more hands-on and temporary, focused on stabilising and leading the marketing function during a specific period. Fractional CMO support is often more strategic and ongoing, providing part-time senior leadership over a longer timeframe. Read more about the difference between a fractional CMO and interim marketing.
Do you work with in-house marketing teams?
Yes. I regularly work alongside in-house marketers to provide leadership, mentoring, prioritisation and additional senior support.
What types of businesses do you work with?
I mainly work with B2B organisations including professional services, financial services, technology, commercial real estate, startups and scale-ups.
Do you only work with Glasgow businesses?
No — I work with organisations across Glasgow, Edinburgh, London and internationally, although I regularly support businesses and leadership teams across Scotland.
Can you support launches and repositioning projects?
Yes. Many interim assignments involve supporting launches, repositioning projects or helping teams manage complex marketing activity during busy periods.
Do you help with marketing team structure and hiring?
Yes. I regularly support organisations with marketing organisational design, capability planning and senior marketing hiring decisions.
How quickly can you get started?
Usually very quickly. Interim support is designed to provide experienced leadership fast, with minimal disruption to the business.
What happens in a clarity call?
The clarity call is an informal conversation to understand the current challenges, priorities and what kind of support would be most useful. It’s simply a chance to explore whether I’m the right fit for the business.