The Future CMO
Research into how the CMO role, marketing teams and marketing leadership are changing.
AI is reshaping how marketing gets done. Expectations of CMOs are increasing. Marketing teams are evolving. And senior marketing leaders are under growing pressure to demonstrate commercial impact.
The Future CMO is original research from Pink Mingo exploring what these changes mean for CMOs and senior B2B marketing leaders.
What is The Future CMO research?
The Future CMO brings together quantitative research and in-depth interviews with CMOs and senior marketing leaders across B2B, technology, financial services, professional services, healthcare, the built environment and other sectors.
The research explores:
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How AI is changing marketing leadership, teams and ways of working
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The skills and capabilities future CMOs will need
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How the CMO role is becoming more commercial
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Where marketing leaders are investing time, budget and resources
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The changing shape and size of marketing teams
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What should remain distinctly human as AI takes on more marketing activity
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What marketers wish CEOs understood about marketing
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What the next generation of marketing leaders needs to succeed
Early themes
The research is still underway, but some interesting questions are already emerging.
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If AI makes marketing execution faster and cheaper, what should marketers do with the time it gives back?
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How do organisations embrace AI without losing critical thinking, creativity and judgement?
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And as expectations of marketing increase, what will distinguish the very best CMOs?
The final research will explore these questions through data, interviews and practical recommendations.
Take part
Are you a CMO, Marketing Director, VP Marketing or senior marketing leader?
The anonymous survey takes less than 10 minutes, and your perspective will help shape the final report.
Participants can contact me when they've completed the survey to receive early access to:
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The Future CMO report
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Key findings and recommendations
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The Future CMO Toolkit
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Invitations to launch events
Coming next
The Future CMO report and practical toolkit will be published by Pink Mingo, with findings also shared through articles, events and conversations with marketing leaders.