The Future CMO
What do marketing leaders need to be brilliant at next?
The CMO role is changing fast. AI is transforming how marketing gets done, businesses are demanding greater commercial impact, and the skills, teams and operating models that got us here won't necessarily get us where we need to go next.
Drawing on research with 51 senior marketing leaders, including 34 CMOs, alongside interviews with experienced CMOs and industry experts, The Future CMO explores what it takes to lead marketing successfully over the next five years.
From AI and the future shape of marketing teams to commercial leadership, customer understanding and the capabilities that will matter most, the research combines original findings with practical recommendations.
Essential reading for today's CMOs, the next generation of marketing leaders preparing to step into the role, and the businesses that want them to succeed.
What is The Future CMO research?
The Future CMO brings together quantitative research and in-depth interviews with CMOs and senior marketing leaders across B2B, technology, financial services, professional services, healthcare, the built environment and other sectors.
The research explores:
-
How AI is changing marketing leadership, teams and ways of working
-
The skills and capabilities future CMOs will need
-
How the CMO role is becoming more commercial
-
Where marketing leaders are investing time, budget and resources
-
The changing shape and size of marketing teams
-
What should remain distinctly human as AI takes on more marketing activity
-
What marketers wish CEOs understood about marketing
-
What the next generation of marketing leaders needs to succeed
Early themes
The research is still underway, but some interesting questions are already emerging.
-
If AI makes marketing execution faster and cheaper, what should marketers do with the time it gives back?
-
How do organisations embrace AI without losing critical thinking, creativity and judgement?
-
And as expectations of marketing increase, what will distinguish the very best CMOs?
The final research will explore these questions through data, interviews and practical recommendations.
Take part
Are you a CMO, Marketing Director, VP Marketing or senior marketing leader?
The anonymous survey takes less than 10 minutes, and your perspective will help shape the final report.
Participants can contact me when they've completed the survey to receive early access to:
-
The Future CMO report
-
Key findings and recommendations
-
The Future CMO Toolkit
-
Invitations to launch events
Coming next
The Future CMO report and practical toolkit will be published by Pink Mingo, with findings also shared through articles, events and conversations with marketing leaders.