Whether you want to enter new markets, launch a new service or take an entirely new business to market - Pink Mingo can get you where you want to grow.


"I've delivered a 5 year plan to double revenues at a leading healthcare company, developed growth strategies for a transformational leisure complex, a multi million pound property business and marketing plans for innovative start-ups and for the commercialisation of diagnostic tests, to name a few!"


Using growth hacking strategies, proven marketing methods, enthusiasm and solid research, Pink Mingo delivers implementable growth and launch strategies that transform your business.



Richard Jones, Healthcare CEO on working with Pink Mingo on their holistic market review and growth plan:

"Elizabeth supported our strategy review by undertaking in-depth analysis and developing recommendations for  how the company could use its existing platform of specialist pathology laboratories to exploit growth opportunities and new markets."

"Our aim was to identify realistic and profitable targets to double revenues within five years and build Viapath’s brand and reputation in the specialist pathology market."


 This project was effective because:

  • Elizabeth effectively engaged with our specialist scientists and clinicians and sales team to exploit their in-depth knowledge of fast-changing diagnostic technology and market dynamics

  • Hard and soft data was sourced and analysed  to establish a fact base for decision-making

  • A competitor data base was developed enabling us to assess and rank our growth opportunities

  • Stakeholders across the business were actively included in developing recommendations and evaluating opportunities

  • Elizabeth used excellent presentation skills to bring the analysis to life and present it to decision-makers 

This work formed a key component of Viapath’s 5 Year Growth Plan. 

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